I build the system where acquisition, retention, and lifecycle reinforce each other
GTM engineering across acquisition, lifecycle, and retention, wired as one system so revenue compounds instead of leaking between tools.
GTM services
Everything you need to compound revenue after someone becomes a customer.
GTM positioning, ICP & narrative
Sharper ICP definition, offer and message hierarchy, and a coherent story across marketing, product, and sales so every channel pulls in the same direction.
Email & SMS marketing
Lifecycle architecture tied to funnel stages and revenue, not batch blasts: segments, triggers, and campaigns that advance trials, renewals, expansion, and winbacks with clear instrumentation.
CRO & conversion surfaces
Sites, funnels, and in product paths built for your GTM motion, CTAs matched to funnel stage, trust and proof where decisions happen, and handoffs so acquisition, activation, and expansion reinforce each other.
Meta & Google ads
Demand programs sized to pipeline and payback: audiences and creative mapped to ICP and lifecycle stages, with spend disciplined by retention and expansion economics, not headline ROAS alone.
Attribution, instrumentation & growth experiments
Definitions of funnel stages and revenue your team can actually use: event conventions, source discipline, dashboards that tie campaigns to pipeline and cash, plus a steady experiment cadence so learnings compound instead of resetting every quarter.
UGC via Usermade©
Customer proof as a reusable GTM asset layer, fuel for paid social, lifecycle email, landing pages, and sales collateral so proof scales with the funnel instead of living in a folder.
Client work
Growth work for a scaling consumer brand: CRO, paid ads, email, and data and product optimizations. Segmentation, flows, and campaign rhythm aligned to margin and inventory.
Let's look at what you're leaving on the table
Book a free strategy session. I'll map your retention gaps and a practical path to compound revenue from existing customers.
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